Fashion With a Conscience

Blogging came to a complete standstill almost a week ago! I had several major projects and issues going on and then went out of town Friday through Sunday. My blogs were very neglected, I'm sad to say. But now I'm back.

Today's Retail Love is more about a retail fashion trend than a particular product. It's an idea that I've never fully thought about until I happened upon a Vogue UK blog written by Livia Firth, wife of my Secret Boyfriend Colin Firth. (Secret only because my obsession is one-sided of course; Colin is oblivious to my intense admiration.) I should hate Mrs. Firth, but really, I think I like her as much as I like her husband! As some of you may know, Colin Firth has been nominated for a slew of acting awards for his turn in A Single Man. Livia Firth's blog, The Green Carpet Challenge, is about her desire to dress with a conscience, to only wear environmentally sustainable, repurposed, recycled, vintage or organic materials for the many red carpet events she'll attend between January and March. This includes the accessories, such as the shoes and jewelry. So basically, she will do the complete anti-thesis of every other Hollywood female during awards season, which is to have multiple gowns designed just for them with accessories to match. And the biggest part of her challenge? To still look as completely stylish and elegant as the rest of the ladies on the red carpet, not a small feat in Hollywood! 
Beautiful Livia Firth went to the Golden Globes in a repurposed wedding dress (not her own)! Who would have thought?!

Livia Firth's commitment to eco-friendly fashion is genuine: she is the co-owner, with her husband, of Eco-Age in London, which in their words "offers inspiration, ideas and specific domestic solutions for all those who want to lead a greener and more energy efficient life." On fashion, Eco-Age's founders "feel passionately about clever design that keeps both environmental and social justice in mind while proving that fashion can have a destiny other than landfill (which is our enemy). But, in common with many fashion lovers we are all disenchanted with fast, cheap fashion and consider its impact to be not just off-putting but downright unacceptable." Ha! Take that, Walmart.

So her blog has made me think twice about the half-dozen $4 t-shirts I just bought for Thalia, no doubt made from cheap fabrics destined for the landfill once they start falling apart. And the not-so-cheap jeans I bought her that were certainly sewn together in an overseas factory by someone nearly Thalia's age and paid the tiniest fraction of its retail price. *sigh.* Can I afford to develop a fashion conscience?!

What would it be like to live in a world where you bought clothes designed and made by people who were like you and lived, not in another country far away, but possibly in your own region or state? Alabama Chanin, a company featured on Livia's blog, is an interesting example of how much it might cost to dress in environmentally responsible clothing made in your own country. The company employs stay-at-home Moms who sew the clothing in their own homes and are paid decently for their work. The fabrics used are made from Alabama cotton. The designs are limited edition or one-of-a-kind. Not mass produced for your local discount store, but made just for you (almost)! A t-shirt, hand-made, is $75.   Description of $75 t-shirt: "100% Organic Cotton with 100% Recycled Cotton backing. All of our products are Fair Trade and Made in the USA." 
Does knowing that a Mom, perhaps someone with kids my age, created that t-shirt make the price seem more reasonable? I don't know, maybe.

Food for thought, the next time I go shopping. While my closet will never be full of awards-night gowns, perhaps it's time I started paying more attention to the where/what/who of my wardrobe?